About Us

In 1946, Justin Plyler had a vision for Myrtle Beach – he saw an affordable, family-friendly vacation destination that was so entertaining that families would return year after year. 

What started as a small gift shop with a large amusement park for children has grown into the largest gift shop around and one of the most visited attractions in the Myrtle Beach area.


Family owned and operated for more than 70 years

How We Got Started

Our Founders

Justin Whitaker Plyler and Eloise Plyler, with their daughter Kay Plyler Brandon and their son Justin A. “Buz” Plyler.

Our First Store

72 Years